ART STARS, a showcase of work from 51 of Europe’s most exciting and recognized up and coming contemporary artists including Matt Small, Herakut, Alex Daw, Delta, Jaybo, James Jessop and many more. The artists that were selected for these prestigious commissions have created 3D pieces on stars made from the fine American denim. These will be displayed in select Polo Jeans Co. stores in key cities across Europe before coming together in a public exhibition in London in late 2010.
Three of Polo Jeans Co.’s Art Stars are displayed in Selfridges between the 5th and the 21st of May 2010 and were presented at a cocktail party with a live performance on the opening day on the 5th of May. A Star designed by the renowned artist James Jessop is exhibited alongside two smaller Stars by the artists Anton Unai and Kate Moross on the third floor. The event featured a performance by Anton Unai, who , and music by James Jessop together with DJ Seiji.
The full line of artists selected to take part and all details on this project can be found on the Art Stars website which launches later this week.
Matt Small star on display at Harrods.
Representing Polo Jeans Co.’s core branding values, each young artist has been challenged with customising a blank canvas into a three dimensional star. The artists use an assortment of unique materials in combination with their practice to create their designs, including a variation of denim, replicas of the American flag, dyes, collage, bleach and embroidery.
Matt Small, Anton Uani and James Jessop
Contemporary art and fashion aficionados will have the opportunity to own one of these exclusive Art Stars. All the stars created will be brought together in a public exhibition in London in late 2010 and auctioned in aid of Teenage Cancer Trust.
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