FREE SHIPPING to UK for all unframed prints
Why Galleries Deliver Better Results for Sellers For Limited Edition Prints
Editorial / Art Market

Why Galleries Deliver Better Results for Sellers For Limited Edition Prints

9 Oct 2025

Insights from Madeleine White, Senior Acquisitions Specialist, Hang-Up Gallery

Insights from Madeleine White, Senior Acquisitions Specialist, Hang-Up Gallery

With close to ten years on the auction rostrum, our Senior Acquisitions Specialist Madeleine White has seen both sides of the market. Today, she explains why selling privately through a gallery often delivers stronger results, greater control, and far less risk than the auction route.

What’s the main difference between selling through a gallery and an auction house?

Control. At auction, once you consign a work you hand over the process, estimates, reserves, timing, and hope for the best on the day. It’s thrilling, but unpredictable.

At Hang-Up, we take a strategic, client-led approach. We tailor each sale to the market and to the seller’s goals, ensuring the right timing and positioning. The process is curated, discreet and ultimately delivers more stable, often higher, results.

Auctions have glamour and drama. What do sellers often overlook?

The show is designed for the auction house, not the consignor. You are one of hundreds of lots, with no say in placement or pace, and once it’s over, your result is public forever. Your piece can easily be overlooked or “burnt” if it fails to meet its reserve, something that can permanently affect its market value.

What are the main financial downsides?

Fees and exposure. Between seller’s commission, photography and insurance, you can lose 15–25% before you see a penny. At Hang-Up, we keep our commission transparent and competitive, and your net return clear from the outset.

We also protect discretion; most sales aren’t tracked or published online, so a slower sale doesn’t harm your work’s future value.

David Hockney, Pretty Tulips

David Hockney, Pretty Tulips

David Hockney's Pretty Tulips hammered for £30,700 at Bonhams, New Bond Street on 25th June 2025. Comparatively, another example of this edition sold for £42,000 at Hang-Up Gallery this same year. This is a 37% higher yield than at auction.

How does selling privately help preserve value?

Private sales safeguard both reputation and market integrity. A gallery sale doesn’t become public record, which means no “bought-in” stigma or undervaluation. We can time the sale for the right moment, target the right buyers, and avoid unnecessary risk.

What advantages does Hang-Up Gallery offer sellers specifically?

We are a London-based gallery with 18 years of experience, a wide international network of buyers and a physical premises in Hoxton. We offer our vendors insured storage for their artworks while we work on getting them placed.

Indeed, the consignment process itself differs from many other galleries. We provide a selling range which means the more the work sells for, the higher net return our vendors will receive.

We handle everything: valuation, marketing, negotiation, logistics, and insured storage, with total transparency and care. Every client is a partner, not a lot number.

Banksy, Happy Choppers - Unsigned

Banksy, Happy Choppers - Unsigned

Banksy's Happy Choppers - Unsigned hammered for £13,200 at Christie's, London on 30th September 2025. Comparatively, another example of this edition sold for £21,000 at Hang-Up Gallery a few months previously. This is a 60% higher yield than at auction.

How do your collector relationships make a difference?

Our network is curated, not cold. We place works directly with serious collectors and advisors who already trust our eye. That results in quicker, more targeted sales and ensures the artwork ends up in the right hands.

Why do trust and relationships matter so much?

Because art sales are personal. At Hang-Up, clients know exactly who’s representing them and what’s happening at each stage. That clarity and accountability lead to better outcomes, financially and reputationally.

If someone’s deciding between auction and gallery, what’s your advice?

Ask what matters more: speed or security. If you want a fast, public sale and you’re comfortable with risk, go to auction. If you value discretion, control, and the best possible return, a private gallery sale is the smarter move and Hang-Up is here to make that process effortless.

In Summary

For sellers, consigning with Hang-Up means choosing expertise, strategy, and trust over chance. With nearly two decades of experience, the gallery combines deep market insight with a highly personal approach, managing every stage from valuation to placement with care and transparency. Unlike auction houses, Hang-Up treats every work as an individual opportunity, not a line item, ensuring each piece reaches the right collector at the right price. For those looking to sell limited edition prints with confidence, discretion, and consistently stronger returns, Hang-Up remains the clear choice.

Hang-Up updates
Get exclusive updates and special offers.